My Father s Song And Those Winter Sundays - 1151 Words

Most of the earliest memories people have are of their family members. That is the theme for both of the poems My Father’s Song and Those Winter Sundays. Both of the authors, Hayden and Ortiz have feelings about their fathers and express them throughout each poem. Their feelings towards their fathers are both alike and different. As for the poems, My Father’s Song and Those Winter Sundays also contain many similarities and differences. My Father’s Song is a poem that was written by Simon J. Ortiz. It is spoken by a child, who is reminiscing on his father. The child recalls the special father-son relationship that they shared. One fond memory of his is in the fourth stanza which states, â€Å"Very gently, he scooped tiny pink animals into†¦show more content†¦He would wake up the household when the house was warm and the children still spoke indifferently to him even though he warmed up the house and even polished the children’s shoes. The child d escribes the family as ungrateful for what the father does for them. The theme of Those Winter Sundays is hard to determine. Because there is more than one theme. The poem explores themes like ungratefulness and love. The love theme is not upfront and easy to identify because it is not really portrayed, one can see it in the father as he does these things for his family. Ungratefulness is easier to see because they do not thank the father for anything he does. The tone of this story could be regret because the speaker regrets not showing any appreciative towards his dad. The poem also comes with the elements of speech such as internal rhyme, imagery, and personification. Internal rhyme can be found in the first stanza line 5 when he says â€Å"banked fires blaze. No one ever thanked him.† The rhyme is in the words banked and thanked. Imagery is also found in the first stanza line 2 when he states â€Å"put his clothes on in the blueblack cold, then with cracked hands that ac hed.† And finally, personification is found in the second stanza the last line when he says â€Å"fearing the chronic angers of that house.† This is personification because they are giving the house the emotion of being angry. Each of the poems can be characterized as similar for a vast amount ofShow MoreRelatedEnglish Lit 13021282 Words   |  6 Pagesauthor accomplish by presenting the story in such a way? How does this style relate to the subject matter? What are some specific examples from the story? 9. Is there anything interesting you noticed in your reading this time that I did not address in my questions? Homework 2 1. The narrator hints at the end of â€Å"Lady with Lapdog† that the situation has just begun. Write a list of events that you believe would naturally follow if this story were to reach its â€Å"conclusion.† 2. Discuss the relationshipRead MoreShort Story : Hat Winter 1522 Words   |  7 Pageshat winter, it felt like every time I saw my father, the sun cast off just a little more warmth than it had the day before. I don t remember a gray day whe I saw him. Once it had snowed the night before, and getting to his apartment to longer than normal, as the buses inched their way past snowbanks and awkwardly parked cars. But the sun made everything glisten, and the snow still had a pure look to it, which I knew would be gone by the following morning. I saw him Tuesdays. I d been seeing himRead MoreMy Personal Philosophy Of The Church Of God1832 Words   |  8 PagesMatthew 25:34-40 has shaped my personal theology in reference to ministry and eschatology. Using examples from my personal theological expedition, I will explain how and why this scripture have helped me to arrive to the current conclusion that people centered ministers are more important than Jesus worship ministries. My personal experiences of being socialized within the Black church, in particularly the Church of God in Christ (COGIC) and the Black Baptist church, my idea of ministry in praxisRead MoreDifferent Forms Of Expressing Love1920 Words   |  8 PagesWhat is love? When we born into this world, there is already those that love and adore us. One article defines it as â€Å" a variety of different feelings and emotions, chemical brain states, and attitudes that ranges from interpersonal affection (â€Å"I love my mother†) to pleasure† (Lyons, â€Å"A Deeper Look†). â€Å"Love† is a unique and complicated neurological emotion which is very difficult to understand. It is just like hunger and thirst, but just more permanent. Many of us talk about love as if we have noRead More Nat King Cole Essay2370 Words   |  10 Pages Nat quot;Kingquot; Cole Music is a universal language, a language that many can speak; however, one that only few can master. One of those masters was Nat amp;quot;Kingamp;quot; Cole. A true legend, Nat not only could carry a song with his voice, but also through his incredible skills with the piano. Today, Nat is most remembered for that soft, soothing and so powerful voice; however he is recognized as one of the greatest jazz pianists of all-time. The man today known as Nat amp;quot;Kingamp;quot;Read MoreIntense Personal Memories and Reflections Have Always Been an Inspiration to Poets. Explore This Concept with Regards to the Poems That You Have Studied Referring to Three Poems in Detail and at Least Three Poems from Your Wider Reading.3539 Words   |  15 Pagesfrom her father and desired to do the simple things he did during his life although she was very privileged to acquire an education hence she could better herself in life. â€Å"Follower† by Seamus Heaney was a poem that related to the admiration of their parent. â€Å"Half-Past Two† evaluated the predicament of a young boy in an after school punishment for â€Å"Something Very Wrong† but he was instructed to remain in the schoolroom until â€Å"half- past two† but he did not understand the concept of time. â€Å"My ParentsRead MoreThe Holocaust Essay1861 Words   |  8 PagesHitler blamed them for Germanys rapid fall as a world power and he made sure they were to be punished for their supposedly wrong doings. Elie Wiesels novel Night, is about his own familys struggle to survive the terrifying years of the early 1940s. Wiesel exists in a minority of Jews who lived to share his unfortunate and disturbing experiences. Elie, his three siblings, and parents were from Sighet, Transylvania. Most of the townspeople believed that living in Sighet put them far out of HitlersRead MoreElvis Presley Family History : 1669-19353943 Words   |  16 Pagesapprox. 2,400 Germans (Palatinate) arrived in New York and New Jersey from England. Johannes Bressler and family had left Germany looking for a better life in America. They arrived in London between May and November of 1709. On 14 June 1710 among those arriving on the ship Fame, (Captain Walter Houxton), were the following: Johann Valentin Bressler, 41, his wife, Anna Christiana, 36, and children; Anna Elisabetha, 14, Anna Gertrud, 12, Andreas, 6, Antoni, 4, and (son) 1-1/2. Andreas Preslar wasRead MoreNazi Germany And The Nazi War11227 Words   |  45 Pages As with American boys, a German boy during the 1930’s, also had hopes and dreams of an optimistic future. It were these dreams which provided them courage and loyalty too. However, their optimism did not come from within their own imaginations. The Nazi government provided those hopes and dreams through forced indoctrination. In the 1930’s, membership of teenage boys in the Hitler Youth (Hitler Jugend or HJ) was highly encouraged. The German government promised parents that after graduationRead MoreThe Ballad of the Sad Cafe46714 Words   |  187 PagesThe Ballad of the Sad Cafà © and Other Stories by Carson McCullers Back Cover: When she was only twenty-three her first novel, The Heart Is A Lonely Hunter, created a literary sensation. She is very special, one of America s superlative writers who conjures up a vision of existence as terrible as it is real, who takes us on shattering voyages into the depths of the spiritual isolation that underlies the human condition. A grotesque human triangle in a primitive Southern town. . . A young

Paradise Lost Milton s Hidden Misogyny - 2846 Words

Olivia McDonald FALL 2014 Milton and the Bible (Seminar) Professor Fulton Paradise Lost: Milton’s Hidden Misogyny Paradise Lost tells a tale infused with archaic gender hierarchies that were not at all unique to the traditions of Western patriarchy of the time. John Milton called upon the Classic traditions of the time, as well as his own cultural and religious norms, in order to retell the Biblical story of Adam and Eve. Milton’s Eve, despite being a more nuanced character than her Biblical namesake, seems to engage in the most risky behavior compared to Adam; puzzling when they are of the same flesh, and created in the same image. Milton writes Eve as the archetypal Renaissance woman, and to charge him outright with blatant misogyny would be difficult to do. Nevertheless, Milton wrote Paradise Lost at a time when his views on women would have matured with his age, experience, and Biblical knowledge. Although Eve is slightly more refined than Milton’s other female character (the ne’er-do-well Dalila of Samson Agonistes, for example),she is still written to be a character t hat exhibits sinful qualities in a place where sin is not supposed to exist. While re-fashioning the Book of Genesis in his epic, Milton goes out of his way to portray Eve as the reason for the damnation of Mankind, taking liberties and creative license with the Bible to paint her as the downfall of Paradise. Using â€Å"the inescapable touches of patriarchy and misogyny that have shaped and are still

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Oliver Twist Charles Dickens Essay Example For Students

Oliver Twist Charles Dickens Essay Dickens family had been quite comfortable when he was born in Portsmouth in 1812, but his parents werent very skilled at managing money. When he was about twelve years old, his family was confined to debtors prison, in London. Poverty had personally scarred Dickens. One reason why Oliver Twist was so popular was that Dickens understood what his audience wanted to read and was willing to write it. Even though Dickens was young and hungry for fame, he wanted to do more than just entertain. He challenged people to consider things they would rather have ignored. Dickens descriptions of Londons slums were shocking in their realism. Victorian authors were not supposed to acknowledge the existence of drunkards and prostitutes, they were not supposed to use street language, even in dialogue, but Dickens did. As a court reporter and journalist, Dickens had met hardened criminals like Bill Sikes, and women like Nancy, both of whom appear in Oliver Twist. He had little sympathy for the criminals like Sikes. But Dickens knew there were others like Nancy who were forced into crime by their environment, and might still be reformed. Dickens wanted to do just that. As a public personality and popular writer, Dickens had a power to reach a vast middle-class audience, shocking them into action by his dramatic stories. In this essay, I study the character and presentation of Bill Sikes in the Charles Dickens book, Oliver Twist. I have tried to understand his role in the book and reasons for his actions. Referring to the authors point of view and the language used. I also try to refer to the social and historical context of the book and study how the scenes are structured. Bill Sikes is portrayed in Oliver Twist as the epitome of evil. Bill Sikes is the violent criminal. A bully, a robber, and a murderer, Sikes uses his brute violence to bully, intimidate, and injure others. His evil is frightening in its physicality. Bill Sikes can be compared to an animal, and is, consistently throughout the book. Sikes behavior could be a result of the brutalizing conditions of the slums in which he lives, or his weakness for drinking. But he progresses throughout the book to become a monster, where he brings himself to his own demise. Just after we first encounter Bill Sikes in the book, he starts to come across as an angry, disconcerted, abusive, and dangerous criminal. In the story, after escaping to London from an undertakers shop, Oliver Twist meets Fagin, believing him to be a respectable old man. In truth, Fagin ran a gang of boy criminals and introduced Oliver to the art of thieving. Just before Sikes enters the story, Fagin sends Oliver out with two other thieves to pick pockets. When the two boys return without Oliver, Fagin loses his temper with the two boys, and throws beer at one of them. The beer inadvertently goes all over Sikes as he enters the room, where we first meet him. This is also where we meet Bulls-eye, Bill Sikes, constant companion throughout the book. The first impression that I got when I first read the book was that Bill Sikes seemed a cheery, if somewhat disheveled man, disgruntled at having beer poured all over him. But when he kicks Bulls-eye because he doesnt get into the room quick enough, we start to see Sikes as he really is. Bill Sikes is first described by Dickens as: a stoutly-built fellow of about five-and-thirty, in a black velveteen coat, very soiled drab breeches, lace-up half boots, and grey cotton stockings, which enclosed a bulky pair of legs, with large swelling calves He had a brown hat on his head, and a dirty belcher handkerchief round his neck, Bill Sikes is a low class crook, and they way Dickens plays this across is through Sikes use of language. Come in, you sneaking warmint; wot are you stopping outside for, as if you was ashamed of your master. Sikes tends to swear more often than not and doesnt pronounce words correctly. He tends to come of as uneducated and illiterate, which was Dickens intention. Sikes doesnt care whom he offends and always acts without thinking, paying the consequences later. This almost animal-like instinct of reaction, and reacting to his environment, further emphasizes Sikes primitiveness. Continue to remind society EssayNancy tells Mr. Brownlow, but is followed and Fagin tells Sikes what she has done. In a manipulative fashion, Fagin persuades Sikes to kill Nancy. When Fagin told Bill of Nancys betrayal, he tricked Sikes into loosing all reasoning, stoking him into a fit of absolute rage. In this way, we see that Fagin is the smart, cunning schemer, always fixing things for himself. Fagin plans the crimes, Bill carries them out. Without one pause, or moments consideration; without once turning his head to the right or left Sikes came to Nancys apartment The actual murder in Nancys apartment was described in great detail. The grisly way in which Nancy dies shocked the Victorian readers who had never read anything so descriptive. This shock tactic caught the attention of everyone and pressed the need of salvation for the poor. After Sikes kills Nancy, he is guilt ridden. When he leaves, he doesnt take his eyes off her still form under the window. Bulls-eye walks in Nancys blood and leaves bloody prints all over the floor. Here, the dog comes to represent Sikes guilt. Not long after, Sikes becomes desperate to get rid of the dog, convinced that the dogs presence would give him away. Bill becomes a wanted man, and in a chase across Londons rooftops, Sikes tries to escape the police down the side of a building on a coil of rope. The rope gets caught around his neck and Sikes guilt leads him to see Nancys cold, dead eyes staring at him. Sikes slips and accidentally hangs himself. In a twist of fate, Bulls-eye follows Sikes to the grave when he jumps for his master, symbolic of Bills guilt following him everywhere. The ultimate dishonor is hanging, and Sikes brings that dishonor apon himself at the end for killing Nancy. Bulls-eye has to die in the end to close the legacy of damage Bill Sikes left behind him. Dickens chose to kill the dog to get rid of Sikes presence completely. Bill Sikes plays a part in this story as the epitome of evil. Dickens included Bill in the story to play the role of the captor, criminal, murderer, and devil. When Bill kills Nancy, good still prevails when Sikes accidentally kills himself and Oliver is found and saved. Again we can see how Dickens wants people to change, in the way that he makes good prevail. Dickens gives the reader hope, just as he had hope that the world would change. Dickens tries to make people see that they should be good, and help improve the desperate areas of poverty. Dickens personal scars lead him to want for this, and page 145 in the book, he reveals a glimpse of life for him on the streets through Nancy. I thieved for you when I was a child not half as old as this! I have been in the same trade, and in the same service, for twelve years since It is my living; and the cold, wet, dirty streets are my home; and youre the wretch that drove me to them long ago, and thatll keep me there, day and night, day and night, till I die! Dickens wants Nancy to be saved from poverty, just like he wanted to be saved from poverty. Dickens and his family were eventually saved from poverty when his grandmother died and they received her inheritance, just like Oliver was saved when Sikes died. Dickens wants to confront poverty, he once wrote that poverty could blacken the soul and change its hue forever. Charles Dickens just wanted to help make the world a better place. Dickens wrote this novel to make everybody aware of the problems in society, and did the best he could to get people to fix them.

Terry Fox Essays - Terry Fox, Fiction, Sport In Canada, Batman

Terry Fox Terry Fox In Canadian history there are many famous people. In my mind one really stands out among the rest. His name is Terry Fox and he is one of the greatest athlete to run on the face of this planet. Terry discovered he had cancer and then decided to run across Canada. He was a brave man who would take what the world through at him. Running across Canada was his way to show the world that he was not going out with out a fight. Terry Fox was born in Winnipeg Manitoba on July 28 1958 Terry was raised in port Coquintlam, British Columbia. He was very athletic from a young age. When he was in grade eight Terry was rated nineteen out of nineteen on his basketball team. For that first season he was on the court for approximately one minute. This did not affect Terry and did not let it get to him, fore just two years later Terry was the starring player on his team. By the time he graduated he became one of two athletes to receive the schools highest athletic award. Terry knew that aches and pains are common in athlete's lives. At the end of his first year of university there was a new pain in his knee. One morning Terry woke up to see that he could no longer stand up. A week later Terry found out that it was not just an ache he had a malignant tumor; his leg would have to be cut off six inches above the knee. Terry's doctor told him that he had a chance of living but the odds were fifty to seventy percent. He also said that he should be glad it happened now fore just 2 years ago the chance of living was fifteen percent. The night before his operation a former coach brought Terry a magazine featuring a man who ran a marathon after a similar operation. Terry didn't want to do something small if he was going to do something he was going to do it big. "I am competitive" Terry said, "I'm a dreamer. I like challenges. I don't give up. When I decided to do it, I knew it was going to be all out. There was no in between Terry's sixteen month follow up he saw all the young people suffering and getting weak by the disease. He never forgot what he saw and felt burdened to thoughts that died to run this marathon. He was one of the lucky one in three people to survive in the cancer clinics. Terry wrote asking for sponsorship" I could not leave knowing that these faces and feelings would still be here even though I would be set free of mine, somewhere the hurting must stop... and I was determined to take myself to the limit for these causes." Terry got back into sports and joins a wheelchair basketball team. He took on his new challenge as he usually had. Terry made himself strong by pushing his wheel chair. He would push himself along the sea wall of Stanley Park in Vancouver or find a steep mountain of a log road and would go to his hands bled. Two years after Terry stated his training to run, so nobody could see him he ran his first half-mile in the dark. For fifteen months of training and after running 3159 miles his stump was raw and bleeding. Terry ran 101 days everyday he ran 23 miles a day and only stopped for Christmas because his mother asked him. Terry was always determined. One day when his artificial leg broke he hitchhiked home and fixed his leg and ran another 5 miles. He told his mother about his journey to run across Canada his mother told him he was crazy but when she told his father he simple asked "When?" Terry received his sponsorship and on April 12 1980 he dipped his artificial leg in the Atlantic ocean of the coast of St. Johns Newfoundland, there he began to run the greatest Adventure of his life, "I loved it," Terry said. " I enjoyed myself so much and that was what other people couldn't realize. They thought I was going through a nightmare running all day long. People thought I was going through hell. Maybe I was partly, but still I was doing what I wanted and a dream was coming true and that, above everything else, made it all worthwhile to me. Even thought it was so difficult, there was

Marketing of Lifeboy Soap †A Unilever Product

Marketing of Lifeboy Soap – A Unilever Product Free Online Research Papers 1. Introduction Linking the brand to some other entity- some source factor or related person, place or thing- may create a new set of associations from the brand to the entity as well as affect existing brand associations. That is, brands themselves may be linked to other entities that have their own knowledge structures in the minds of consumers. Because of these linkages, consumers may assume or infer that some of the associations or responses that characterize the other entities may also be true for the brand. Thus in effect, some associations or responses become transferred from other entities to the brand. In other words, the brand essentially borrows some brand knowledge and, depending on the nature of those associations and responses, perhaps some brand equity from other entities. In this paper, we have analyzed how endorsement of another entity has leveraged LIFEBUOYS’ image in the consumer mind and has affected the business, i.e. the sales growth. 2. About Unilever In the 1980s, William Hesketh Lever, founder of Lever Brothers, wrote down his ideas for Sunlight Soap- his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness that life may be more enjoyable and rewarding for the people who use our products.’ This was long before the phrase ‘Corporate Mission’ has been invented, but these ideas have stayed in the heart of their business. Even if their language-and the notion of only women doing housework-has become outdated. In a history that now crosses three centuries, Unilever’s success has been influenced by the major events of the day-economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout they have created products that help people get more out of life-cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves. In the 19th century the business that would later become Unilever were among the most philanthropic of their time. They set up projects to improve a lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples. Today, Unilever still believes that success means acting with ‘the highest standards of corporate behavior towards their employees, consumers and the societies and world in which we live.’ Over the years they have launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, project environments, support local communities and much more. With 400 brands spanning 14 categories of home, personal care and food products, no other company touches so many people’s lives in so many different ways. Although Unilever wasn’t formed until 1930, the companies that joined forces to create the business we know today they are already well established before the start of the 20th century. Unilever is now one of the world’s biggest companies, but takes the decision to focus its portfolio, and rationalize its business to focus on core products and brands. 3. Unilever in Bangladesh Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladesh people to remove the daily drudgery of life. Over 90% of the country’s households use one or more of their products. Their business mainly focuses on Fast Moving Consumer Goods Company with local manufacturing facilities, reporting to regional business groups for innovation and business results. The constitution states that Unilever holds 60.75% and the Government of Bangladesh holds 39.25% of shares. Their product categories features Household Care, Fabric Cleaning, Skin Cleansing, Skin Care, Oral Care, Hair Care, Personal Grooming, Tea based Beverages. Their manufacturing facility includes a soap manufacturing factory and a Personal Products factory located in Chittagong. Unilever operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and they have equal number of Bangladeshis working abroad in other Unilever companies as expatriates. 4. About Lifebuoy Lifebuoy is one of Unilever’s oldest brands, a brand that was truly ‘global’ before the term ‘global brand’ was invented. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their quest for better personal hygiene. Soon after launch, Lifebuoy soap traveled across the world, reaching countries such as India and Bangladesh, where even today it is still the market leading brand. Lifebuoy has been a successful product as well in our country right from their start of operations for more than four decades now. What makes Lifebuoy so unique and acceptable is its unique formulations. Lifebuoy’s antibacterial ingredients in all its products make it superior to all other ordinary soaps, giving 100% better germ protection. Good health, protection against most skin germs and control of body odor make up the core objectives of the brand. 5. Products of Lifebuoy (2000-2006) Lifebuoy started its journey with a single product named ‘ Lifebuoy Antibacterial Soap’ this was a carbolic soap with strong fragrance their target market were the male consumers with low income. But with the growing time, technology consumer demand they came up with different line extensions of their product, this time they targeted the family consumers of middle upper-middle class. In the year of 2000-2001, Lifebuoy came up with the following product lines: Lifebuoy Antibacterial soap Lifebuoy re-launched itself in new package Lifebuoy Gold ïÆ' ° Lifebuoy re-launched it self in a new packaging system ïÆ' ° In order to acquire new consumers of soap market they introduced a new product with improved qualities named ‘Lifebuoy Gold’. With the introduction of the Lifebuoy Gold variant, the brand added a complete new dimension to its image. Lifebuoy Gold has now brought the whole family into its bubble of health and protection. It is yet another innovative antibacterial formulation promised to serve all members and requirements in the home from controlling adolescent pimples and body odour to protecting cuts and bruises from further infection. Its mildness along with the goodness of beauty soap makes it convenient for use by the whole family. In the year 2002-2003 lifebuoy again re-launched it-self with a newer look for two times. ïÆ' ° It changed the shape of the bar ïÆ' ° It changed the packaging ïÆ' ° It changed the promotional activities In the year 2004 Lifebuoy again came up with the following line extensions: Lifebuoy Antibacterial soap Lifebuoy antibacterial soap Lifebuoy Gold Lifebuoy Strong Lifebuoy Neem Lifebuoy gold Lifebuoy gold White Pink ïÆ' ° They introduced two different product formulations ‘Lifebuoy strong’ ‘Lifebuoy neem’ under the existing lifebuoy soap for the same target market. For generations natural herbal ingredients like Neem has been reverred for its antiseptic qualities. Lifebouy Neem soap has brought in the do-good qualities of Neem to the promise of protection from germs offered by Lifebouy soap. ïÆ' ° They also introduced two different fragrances colors for the whole middle-class consumers Finally In the year 2005-2006 Lifebuoy came up with different changes in their product lines. Lifebuoy Lifebuoy Total Lifebuoy Gold Gold Care Gold Nourish Gold Deo-fresh Gold Nature 6. Lifebuoy’s leveraging activities worldwide Lifebuoy saves life Consistent in Lifebuoy’s 110+ history has been its championing of health through hygiene. The brands core promise of protection and a commitment to support life through unbeatable protection is at the heart of the brand name itself-Lifebuoy, the guarantee of protection when you are threatened. For example, a 1930’s campaign in the US was titled ‘Clean hands help guard health’ encouraging the use of lifebuoy soap to kill the germs on hands that can cause health issues. A similar campaign continues today, with Lifebuoy hygiene education programs ongoing in countries like India, Bangladesh, Pakistan, Sri Lanka, Indonesia and Vietnam. A helping hand According to the World Health Organization, diarrhea is the single largest cause of preventable death, killing 2.2 million people every year. In 2003, it killed 600 000 children aged under five in India alone. It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhea-more than one million children- could be avoided. Lifebuoy has always played a role in terms of crisis, helping to prevent the spread of germs and disease: During the Blitz of London in 1940, Lifebuoy soap provided free emergency mobile washing facilities to Londoners. Lifebuoy vans were equipped with hot showers, soap and towel. In the aftermath of the Tsunami in Asia in December 2004, Lifebuoy bars were a key element in the relief packages distributed in Southern India, Sri Lanka and Indonesia to help prevent the spread of infectious diseases so endemic in the aftermath of such disasters. In 2005, over 200 000 bars of Lifebuoy soap were donated to UNICEF and the International Committee of the Red Cross to support their earthquake relief operations in Northern India and Pakistan. Revitalizing the brand Since 2000, major changes have been made to the Classic Lifebuoy Soap bar to ensure that it provides improved hygiene protection and a more enjoyable healthy washing experience for its billions of consumers. Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use. The Lifebuoy Brand team has developed a new formulation providing even better germ protection that creates a rich lather on the skin. Lifebuoy soap’s characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary ‘health’ fragrance. Lifebuoy has become more than just a red bar of soap-today the brand provides hygiene and health solutions for families, including a range of bar soaps, hand wash liquids and liquid shower gels. The most recent Lifebuoy innovation addressed the number one skin hygiene and health concerns for teens and twins: oily and acne prone skin. Lifebuoy Clear Skin is a bar soap formulated using radical new technology that is clinically proven to reduce even severe acne, by 70% in 6 weeks. Regular use, twice a day is proven to prevent and reduce the recurrence of acne. 7. Leveraging activity in Bangladesh As the people of Bangladesh are quite attached to Broadcast and outdoor media, in order to leverage the brand in the Bangladeshi market Lifebuoy has used these two medias to a great extent. Lifebuoy has always promoted itself as health soap, while promoting the brand to the target consumers Lifebuoy has always used relevant endorsements such as- Doctors in dramatic situation: it is a common phenomenon that the consumers than the other products mostly prefer health products suggested or prescribed by the doctors. Keeping these facts in mind Lifebuoy has promoted itself in such a way where dramatic doctors are endorsed in the TV commercials where they certify Lifebuoy as an anti bacterial medicated soap and suggest the consumers to use Lifebuoy for 100% health protection. Here Lifebuoy is leveraged by linking the image and the goodwill of the doctor. Using the RIPH (Royal Institute of Public Health) logo- it is seen that consciously or unconsciously we give more preference to those health products that are recommended by the International health organizations. It gives us a sense of security to use the recommended products rather than using other products. To provide the consumers with the sense of security, and to attract them Lifebuoy uses the seal of approval of RIPH on every package of Lifebuoy soap, which certifies the Lifebuoy to be 100% anti bacterial soap. Using the approval seal leverages the brand image of Lifebuoy in the consumer mind. Using relative slogan and jingles- as a health soap Lifebuoy always uses such slogan and jingles which concentrates on promising health protection to the consumers. For example- â€Å"din bhor shashtho surokkha† and jingles like – â€Å"Shastho ke rokha kore Lifebuoy, Lifebuoy jekhane shashtho shekhane.† Unilever’s logo-whether it is the package or the promotional activities Lifebuoy always uses the official logo of Unilever and the reason is none other than the goodwill or Unilever. Using the logo of Unilever leverages the brand equity of Lifebuoy. Event Management (Lifebuoy shashtho chetona)- through different types of awareness program and customer relationship building programs Lifebuoy leverages its brand equity. Among all ‘Lifebuoy shashtho chetona’ is the one where a team of Lifebuoy employees goes to the rural area and there they educate the rural people about the effects of hygiene on the health. 8. Comparing the Past with the Present (2000 2006) according to our observation: Product ïÆ' ° In the year 2000 they only had a single product of a single size that was formulated as carbolic soap with strong fragrance. ïÆ' ° In the year 2006 they have two different product lines with 5 products. Target Market ïÆ' ° In the year 2000 the target market were the lower class male consumers. ïÆ' ° In the year 2006 they taken the whole body soap market of Bangladesh as their Target. Pricing ïÆ' ° In the year 2000 the lifebuoy red brick soap was priced only 6 tk. ïÆ' ° In the year 2006 following the value pricing strategy their products are priced between 5tk-20tk. Quality: ïÆ' ° In the year 2000 they only concentrated on the health care properties of the soap. The fragrant was strong it used to be a carbolic soap that only took care of the washing the dirt from the root. ïÆ' ° In the year 2006 they have different formulation of soap for different type of target consumers with different fragrant. Packaging ïÆ' ° In terms of packaging in the year 2000, their packaging consisted of basic elementary packaging system with simplified paper wrapping system. The packaging was unattractive, ineffective. ïÆ' ° Whereas they have developed a high quality packaging system with different colors slogans. 9. Recently Used IMC Strategies Television Radio Print Media- News Paper Magazines. ïÆ' ° Above the Line Promotion Outdoor media- Billboard, Wall painting. POS- Posters, Buntings, Danglers, shop signs, in-store merchandising. Poster Bunting Billboard Rural Campaigning- ‘Shastho Chetona’ (already have communicated more than 7 million people of Bangladesh) ïÆ' ° Below the Line Promotion Lifebuoy gold market storming- One to one marketing 10. Changes in Leveraging the Outcome The year 2000 to 2006, its only six years, but the changes in Leveraging has changed the market scenario for Lifebuoy to a great extent. The Leveraging changes are highlighted below- Year Leveraging Before 2000 i) Only endorsed the rural male figure in their promotional activity. ii) Used the parent company logo only in the packages. 2000-2001 i) Endorsed football players of national team ii) Changed the packaging iii) Launched a new product changed the Promotional Activity iv) Started doing event management (Shastho Chetona) 2002-2004 i) Modernized the TV commercials ii) Targeted New Market iii) Came up with New Product line iv) Endorsed dramatic spokesman 2005-2006 i) Started using the parent company name in the TVCs ii) Revitalized their product lines. Because of the changes in leveraging the brand Lifebuoy experienced changes in sales, market share, net profit. The approximate results are given bellow. ïÆ' ° Till now Market share has increased by more than 6% compared to the Market share of 2000. ïÆ' ° Sales has increased twice compared to the sales of the year 2000 ïÆ' ° NPS has increased by more than 15% compared to the year 2000. ïÆ' ° Lifebuoy has equalized the sales with the Lux the market leader of Soap market in Bangladesh. 11. Findings Recommendations: Although it has been found in the report that lifebuoy is already very much successful with their current strategies. We have found some points that they could have done to leverage the products we’d suggest to look into these tiny lacking for further success. The findings are highlighted bellow- ïÆ' ° They could have made TVCs using the Bangladeshi spokes persons. ïÆ' ° They shouldn’t have used dubbed the Indian TVCs. ïÆ' ° They could use publicly popular personality, such as- movie actors, beauty contest winner or sportsman to add some prestige to the brand. ïÆ' ° They should introduce liquid body wash shower gel in Bangladesh for the upper-class people. Research Papers on Marketing of Lifeboy Soap - A Unilever ProductAnalysis of Ebay Expanding into AsiaDefinition of Export QuotasAnalysis Of A Cosmetics AdvertisementGenetic EngineeringInfluences of Socio-Economic Status of Married MalesRelationship between Media Coverage and Social andOpen Architechture a white paperTwilight of the UAW19 Century Society: A Deeply Divided EraThree Concepts of Psychodynamic